Steve Rosenstock

Steve Rosenstock has been helping senior executives in the Consumer Products industry address their business challenges for the past fifteen years.

He is recognized as a cross-functional thought leader, delivering business results in the areas of Trade Promotion Optimization, Supply Chain Management, Business Intelligence and Business Process Design.  During his tenure with Clarkston, he has provided strategic direction to leading CP companies leveraging a deep understanding of industry leading practices.  He has enabled peer-to-peer networking groups for industry leaders through the development of the Consumer Products Executive Exchange, helping our clients share ideas, build relationships and drive strategy.

Steve is active in several industry and charitable organizations.  He is an alumnus of Indiana University and holds a B.A. in economics and telecommunications.

Most Recent Blog Posts

The Real Definition of Trade Promotion Optimization » Posted on 5/17/2012 by Steve Rosenstock http://www.clarkstonconsulting.com/the-real-definition-of-trade-promotion-optimization » I was recently reflecting upon an industry conference I attended back in 2002, where I moderated a panel discussion on Trade Promotion Management effectiveness.  The panel consisted of three Consumer Products executives, across Sales, IT and Finance. The conversation centered around how the percentage of their revenues allocated towards TPM was escalating, and they were struggling to measure significant returns on...

Delivering the Consumer » Posted on 5/15/2012 by Steve Rosenstock http://www.clarkstonconsulting.com/delivering-the-consumer » During a recent earnings call for a leading Consumer Products company, a financial analyst asked the CEO how his company has successfully competed against private label - particularly at a time when consumers are gravitating more and more towards lower-priced alternatives. Now, considering this company has realized significant organic growth over the past two years, in the midst of the economic downturn, I was particularly...

Introducing the Chief Shopping Officer » Posted on 4/26/2012 by Steve Rosenstock http://www.clarkstonconsulting.com/introducing-the-chief-shopping-officer » Recently, Target dominated the headlines with details surfacing how they are leveraging data to market towards expectant mothers. To conduct this type of analysis, their statisticians analyze patterns and draw correlations around the purchase of products such as non-scented lotions and soaps, calcium and magnesium supplements and cotton balls, sanitizers and washcloths. Through this, Target is able to make strong assumptions...