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November 10 , 2008

FoodLogiQ and Clarkston Consulting partner to deliver integrated "field-to-can" traceability and food safety system

DURHAM, NC — November 10, 2008.

FoodLogiQ, the leading provider of on demand food safety software, and Clarkston Consulting, a leading management and technology consulting firm exclusive to the life sciences and consumer goods industry, have partnered to deliver a fully integrated “field-to-can” traceability and food safety system.

FoodLogiQ’s traceability and food safety system is designed as a cost effective software-as-a-service solution for growers, food manufacturers, grocers and associations. In combination with Clarkston’s industry specific management and integration consulting expertise, the FoodLogiQ solution provides food manufacturers the ability to simultaneously reduce costs and safety risk, while protecting their brand image and market share.

With recent high profile Listeria, Salmonella and E. coli outbreaks consumers and regulators are calling for increased traceability and food safety controls in the food supply. According to Mike Fein, Managing Partner of Clarkston Consulting “one of the key challenges in the industry has been in providing affordable solutions that easily interconnect growers to manufacturers and manufacturers to grocers so that a product can be easily tracked throughout the entire supply chain and not just within an individual company’s’ walls”. Adds Andy Kennedy, President of FoodLogiQ, “traditionally food safety and traceability solutions are costly to implement and challenging to integrate. By leveraging FoodLogiQ technology, an increasingly margin pressured industry can interconnect with their suppliers using a web-based solution for a monthly fee to easily trace products from farm to fork.”

Together FoodLogiQ and Clarkston Consulting are working with leaders in the consumer goods industry including Seneca Foods, the largest producer of shelf stable fruit and vegetables in North America, to streamline agricultural operations with a seamless, field-to-can, web-based traceability and food safety system. “With the recent Salmonella outbreak and E. coli recall, food safety is of paramount importance, and not just on a national scale. Seneca Foods is pleased to be working with FoodLogiQ and Clarkston Consulting to streamline our agricultural operations with a seamless, field-to-can, web-based traceability and food safety system. We expect a reduction in both our compliance costs and our response time to customer inquiries, and our outlook will be more global.” Carl Cichetti, CIO Seneca Foods.


About FoodLogiQ’s National Food Safety System
FoodLogiQ’s enables producers, processors and retailers to ensure they are providing safe food products to the consumer. FoodLogiQ software solution combines low cost, on-demand food safety with a world-class traceability engine and farm of origin text message code system. The solution can be used for all types of food companies, including growers to grocers in the local and global food supply chain who produce, process, distribute, defend and market high quality, safe food. FoodLogiQ customers include the Canadian Cattle Identification Agency (CCIA), the Wisconsin Livestock Identification Consortium (WLIC), NC Choices, Eastern Carolina Organics and Seneca Foods. FoodLogiQ headquarters is based in the Research Triangle Park, North Carolina with a technology center located in Calgary, Alberta. For more, visit www.FoodLogiQ.com.



About Clarkston Consulting
Clarkston Consulting is a different kind of management and technology consulting firm. Clarkston delivers a unique experience for market leaders within the Consumer Products and Life Sciences industries. Considering professionalism, expertise, and value as prerequisites, Clarkston takes service a step further through its unyielding commitment to the success of people as individuals, both clients and employees. By combining integrity, adaptability, and a whatever-it-takes attitude, Clarkston has achieved an extremely high rate of referral and repeat business and a 7-year average client satisfaction rate of 96%.


About Seneca Foods Corporation
Seneca Foods Corporation is primarily a fruit and vegetable processing company with manufacturing facilities located throughout the United States. Its products are sold under the Libby’s, Aunt Nellie’s Farm Kitchen®, Stokely’s®, READ®, and Seneca®. labels as well as through the private label and industrial markets. In addition, under an alliance with General Mills Operations, Inc., a successor to the Pillsbury Company and a subsidiary of General Mills, Inc., Seneca produces canned and frozen vegetables, which are sold by General Mills Operations, Inc. under the Green Giant® .label. Seneca’s common stock is traded on the Nasdaq Global Stock Market under the symbols “SENEA” and “SENEB”. For more visit: www.SenecaFoods.com.



Contact:
Angelia Jackson
Clarkston Consulting
404.873.9501
ajackson@clarkstonconsulting.com

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