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Consumer products (CP) companies typically spend between 10-20% of their gross revenues, and upwards of 60% of their marketing budget on the promotion of their brands with their retail customers. However, this huge spend is typically made with relatively little consideration for ROI and the impact on the supply chain.
The development of a systematic trade promotion management (TPM) program is essential to:
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Clearly define a go-to-market strategy |
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Better understand your consumers |
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Promote your products to targeted consumers |
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Refine delivery and distribution to meet the demands of sophisticated consumers |
Clarkston Consulting’s CP experts will help your company with:
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Establishing a process where each marketing event has a clearly defined hypothesis before the event occurs |
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Driving growth through targeted marketing and promotions |
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Analyzing emerging trends with real-time, integrated data |
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Achieving compliance with regulatory guidelines and industry standards through repeatable approaches |
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Innovating with new products and brand extensions |
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Managing the entire product lifecycle |
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Linking sales and marketing with finance and supply chain |
Build and conquer top-line growth with Clarkston’s global demand chain services.
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