Over the course of 2007, Clarkston Consulting conducted more than 41 interviews with suppliers, retailers, technology and data providers and examined more than 100 sources of research to gain insights into current state and perceptions on the evolution of DSD. In addition, Clarkston analyzed syndicated data provided by Nielsen and Company to formulate quantitative observations on the performance of DSD in today’s retail and CPG supply chains.Also, late in 2007, AMR Research partnered with GMA to conduct an online survey to better understand suppliers’ and retailers’ current perceptions of the DSD model.
To learn more about the report, its research and insights to position DSD in today's marketing, click here.






