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The life sciences industry is changing rapidly. Companies are facing greater cost pressures, fiercer competition, stringent regulatory requirements, and the demands of an aging baby boomer population. To be successful, they must address these challenges quickly and effectively. This report summarizes the current industry trends and the market implications that will impact your organization. |
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The life sciences industry is changing rapidly. Companies are facing greater cost pressures, fiercer competition, stringent regulatory requirements, and the demands of an aging baby boomer population. To be successful, they must address these challenges quickly and effectively. This report summarizes the current industry trends and the market implications that will impact your organization. |
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Clarkston Consulting engaged a market research firm to conduct an independent assessment of the market challenges that senior decision-makers in consumer products expect to face over the next 12 to 24 months. This report highlights the results of this study and their implications for CP executives across the industry. |
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Clarkston Consulting and Consumer Goods Technology Magazine joined forces to explore the motivations behind the Industry's push to become demand driven. Find out the interesting results of our research — June 2006.
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Clarkston is proud to be one of the sponsors of the 2006 Sales and Marketing Report presented by Consumer Goods Technology and AMR Research. This annual survey of consumer product companies takes a look at interesting questions such as:
- Who owns the trade dollars
- How companies manage promotional success
- Keys to managing POS data
- ROI marketing and effectiveness
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| For the full story, visit http://www.edgellcommunications.com/main/index.php?_id=117 (registration required) |
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How Trade Promotion Optimization Forges Stronger Retailer Relationships |
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| Consumer products annual trade fund spending continues to outpace profitability growth. As today's technology solutions improve and incorporate more analytics, manufacturers are better able to manage trade-spending resulting in higher sales with greater profits. Clarkston Consulting and Consumer Goods Technology (CGT) launched a survey in September 2005, to gain insights on current trade promotion challenges and planned initiatives for 2006. |