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In addition to working with corporations who are thought leaders in their respective industries, Clarkston Consulting is continually making headlines of its own. Here is a selection of current items that have put us in the spotlight.
Become a Trade Promotion Management Learning Organization
Clarkston Consulting believes that in order to turn your trade promotion initiatives into a more valuable tool for boosting performance, companies need to become Trade Promotion Learning Organizations. Applying ‘learning organization’ concepts to trade promotion management will help your company drive revenue, share growth, spending efficiencies, and enhanced customer relations. Read more about how your organization can become a Trade Promotion Learning Organization.
After the California Pedigree Postponement - What?
Reacting to pharmaceutical industry concerns over implementation costs and challenges and a cited lack of guidance and standardization, the California Board of Pharmacy (CBOP) recently voted to delay the enforcement of ePedigree legislation (for the second time) from January 1, 2009 to January 1, 2011. While this move is applauded by the pharmaceutical industry as a whole, how it actually plays out depends on three groups or influencers—FDA, CBOP, and the wholesalers themselves.
Two factors make flawless retail execution of tradepromotion marketing programs more critical thanever before. First, trade promotion budgets for consumer products manufacturers are huge (No. 2 line item overall behind cost of goods sold). These trade spending budgets will continue to grow and will outpace the rates of revenue growth for most consumer products companies. To read more click here.
Operational Excellence: Building Blocks for a High Performance Business
It’s true. The only constant is change. For your business that means the challenges you encounter will continue to change. As one problem is solved, another will emerge. But no matter what challenges you face, one thing is certain. Achieving Operational Excellence – that is, having a solid foundation of systems and processes in place – will help you meet those challenges head on…whatever they may be.
Bumble Bee: Big Name Leveraging ERP to become Big Company
For many consumers, Bumble Bee is the only name in tuna. Yet, even though the brand name is big, Bumble Bee is one of many small to midsize consumer goods companies striving to surpass the $1 billion mark. With recent corporate strategy focusing on shelf stable products outside of seafood. In the last few years Bumble Bee has made some strategic purchases and a significant push to grow through acquisitions.
The Collapsing Value Chain
We are in the midst of a changing and extremely challenging world for consumer goods companies. Executives must manage an increasingly complex value chain, a fragile manufacturer/retailer relationship and a consumer who is harder to reach and understand. Thomas Bornemann, Managing Partner, Consumer Products, Clarkston Consulting, shares his perspectives on these topics and his vision for the industry.
Getting to a Billion or More: Motivation and challenges in the consumer goods SMB market
The industry news is dominated by large, Tier 1 consumer goods (CG) companies, yet the majority of CG manufacturers are actually small to mid-sized companies (SMB) that must compete with giants for their share of shelf, wallet and mind. These SMBs often face the same challenges as their larger competitors when dealing with retail customers and end-consumers, yet have far fewer resources in terms of both dollars and labor, and cannot afford to experiment or fail.
Trade Promotion Management Insights
Thomas Bornemann, Managing Partner with Clarkston' s Consumer Products Practice discusses the biggest challenges, best-in-class processes and latest trends companies face with Trade Promotion Management. (Consumer Goods Technology, January 2007)
Basic Building Blocks: How GTIN can simply your migration to RFID
As a significant number of retailers continue "mandating" Radio Frequency Identification (RFID) initiatives for their manufacturers, John Rossi, Associate Partner with Clarkston's Consumer Products Practice, examines one of the most basic building blocks for RFID. This article discusses the role of Global Trade Identification Numbers (GTIN) in RFID and in getting maximum visibility into the supply chain.
Effective Trade Promotion Management
Chris Wiesen, CRM Solution Principal, Consumer Products, SAP America, discusses the challenges companies face in conducting effective trade promotion management. Wiesen cites the key as optimization and notes Clarkston Consulting's research as well as our partnership with SAP. (Consumer Goods Technology, June 2006)
Demand Supply Integration Drivers for Consumer Product Companies: Basics First
Clarkston Consulting and Consumer Goods Technology Magazine joined forces to explore the motivations behind the Industry's push to become demand driven. Scott Shrader, Clarkston's Director of Demand/Supply Chain Practice, discusses the mounting pressures consumer products manufacturers face while conducting business in real-time and having to provide innovative products to the market in warp speed.
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