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Russell Corporation
RFID Strategy and Implementation Achieves Wal-Mart Compliance with Multiple Cost Savings and Infrastructure for Future Initiatives

Challenge
With a sizeable portion of its total revenue being created through Wal-Mart sales, Russell Corporation was tasked with responding to Wal-Mart's top 100 suppliers' RFID tagging mandate.

Solution
Russell initiated their RFID action plan to:

Perform a proof-of-concept to validate technology and chose the best vendors for each of the solution's components (tags, readers, and middleware)
Integrate RFID solutions to mesh well with current supply chain systems and processes
Create a long-term road map for the paced, flexible rollout of RFID across Russell brands and divisions

Benefits
The RFID strategy and implementation enabled Russell to meet today's requirements and to align their RFID adoption for future business growth. Furthermore, this approach has positioned them for future requirements from other retail channels. Instead of creating a stopgap solution through a slap-and-ship approach, Russell created an implementation strategy that was a part of the shipping process and not simply an extra step at the end of the distribution process. Russell's ability to predict tag consumption over the long-term and utilize a tag volume contract will result in better planning and cost savings.

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