“It is the human and organizational aspects of analytical competition that are truly differentiating.” Thomas H. Davenport, Competing on AnalyticsComplete the Analytics & Insight Indicator
Analytics & Insights Indicator
Please take 5 minutes to complete Clarkston's Analytics & Insights Indicator. After the survey is complete, respondents will receive a copy of the final benchmarking report.
Analytics is the process of embedding data into decision-making through the creation and analysis of statistical models against this data. Looking ahead, Clarkston contends that Consumer Products companies will realize competitive advantage through their ability to embed analytics into their organization.
Using Clarkston’s holistic approach to Analytics, we are currently seeking your response to this 5 minute Analytics & Insight Indicator to gauge your perception around your company’s analytical strategy, processes, structure and technical capabilities. We want to understand more about how Consumer Products companies are embracing analytics now and are planning to do so moving ahead.
Through your collective responses, we look forward to providing you with a benchmarking report outlining how Consumer Products companies assess their ability to compete on analytics, both today and in the future. This will provide you the opportunity to see how your company’s analytics outlook and capabilities compare to your industry peers.